Question 5

Question 5- How did you attract/address your audience?

The target audience (people aged 15-25 mostly males) was addressed in our product as the product contains a duel narrative which may make the product more complex to follow however not too complex that they wouldn’t enjoy the experience as it is a spy/action film and so they would be going to watch the film for entertainment and not to have to think too much about it. The entertainment value is in the faced paced action/ violence in the product as it grabs the attention of the viewer and allows for them to enjoy watching the product without being confused by the storyline but still interested. This scene in which the villain grabs the victim and head-buts him after taking him out of the car addresses the action/ violence part of the product which we see the head-but addresses the convention of violence. The duel narrative allows for an interesting story which appeals to people around the age of 15 and older and this sticks to the convention that the hero is fighting against the villain whilst trying to complete a mission/quest as he must save the victim form the villain and also defeat him.

 As I said in my genre conventions post the 4 things usually created are excitement, adventure, suspense and tension and we see all of them in our product as the victim being head-butted by the villain is the action and the build-up is the suspense and excitement. The adventure is the fact that the audience know the hero will have to go out and hunt down this villain.

The audience will be intrigued as they will want to know what happens next although it is in the narrative convention of this genre that it will end which the villain being defeated and the victim saved. The main reason they will want to watch is that it will be an interesting film to watch the duel narrative unfold and also they will want to watch the action as they are mostly there to be entertained. Therefore, an enigma is created so the audience will be making up resolutions in their head but will want to watch on to see how the problem is eventually resolved. This is also demonstrating the Todorov native structure as we first see the equilibrium with the hero in his home with relaxing music and he seems relatively happy however the disruption is created by the scene where we see the villain and the victim and then the call to the hero and the radio broadcast which along with his facial expressions that show his disappointment at the what has happened create the recognition of the disruption. Then the story will continue with the attempt to repair the disruption and the return to a new equilibrium.

We have uploaded the film to YouTube and Facebook so that we can get peoples response to what they think of the film and compare it to our focus group at the start of the project before we made the film. We can see that the project did match what was suggested I the focus group for the most part and the audience were overall pleased with the final product. These points are both shown below in the video of the focus group and screenshots of comments:

We found from asking the people in the two focus group videos after showing them the final product what they thought of the product. Overall they thought it was very good and what they would expect from a spy film however they said that the camera quality is good but reduces the professionalism of the product as most spy films are very high quality but they were mostly happy with the music and the radio broadcasts as they believed that this was the strongpoint of the production.